Authors: Hatice Ekici Tağa, Sümeyye Uçar, Bensu Özdemir On 5 May 2021, The Turkish Ministry of Commerce published the Guideline on Commercial Advertising and Unfair Commercial Practices by Social Media Influencers (“the Guideline”), that was accepted by Commercial Board’s decision dated 4 May 2021 and numbered 2021/2. The Guideline determines the procedures and rules regarding the commercial advertisement made by social media influencers. In this regard, Guideline defines the